E-Commerce 101
Understand the end-to-end fundamentals of building and growing an e-commerce business. Explore business models, platform selection, product assortment, customer acquisition, conversion, fulfillment, customer service, and performance measurement.
Duration
6–12 hours
Level
Beginner
Course Type
Standard Course
WORKSHOP FORMAT
Onsite / Online / Hybrid
Main Business Outcome
Build a practical understanding of e-commerce models, channel choices, merchandising, conversion, and operations.
Target Audience
Business owners, marketers, product teams, retail teams, entrepreneurs, and professionals entering e-commerce
Learning Outcomes
- Select a suitable e-commerce model and channel mix.
- Plan product, pricing, promotion, and merchandising fundamentals.
- Map the acquisition-to-retention customer funnel.
- Define operational requirements and core e-commerce KPIs.
Skills Learned
Key Topics
- E-commerce strategy
- merchandising
- conversion funnel
- marketplace fundamentals
- fulfillment
- e-commerce analytics
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