Course Catalogue
Explore Empathise's full portfolio of practical AI, marketing, data, and soft-skills courses — built for businesses that want capability, not just theory.
Showing 58 of 58 courses
Introduction to Data Analytics
Build a practical foundation in data analytics and learn how to turn business questions into structured analysis. The course covers the analytics lifecycle, common data types, essential metrics, and basic techniques for exploring and interpreting data.
Data-Driven Marketing Strategy
Learn how to integrate customer, campaign, and commercial data into marketing planning and decision-making. Participants develop a measurable strategy that connects customer segments, objectives, channels, content, and performance indicators.
Customer Data Analytics
Turn customer and transaction data into actionable insight. Explore practical methods such as customer profiling, RFM analysis, cohort analysis, retention measurement, and customer lifetime value to support targeting and relationship growth.
Data Storytelling
Transform data and analysis into clear, persuasive stories that support decisions. Participants learn to identify the core message, choose effective visuals, structure a narrative, and connect evidence to business action.
Data Visualization (Tableau / Power BI / Looker)
Develop interactive reports and dashboards using Tableau, Power BI, or Looker. The course can be customized to one selected platform and covers data connection, transformation, calculations, visual design, filtering, and dashboard publishing.
Dashboard Design & Utilization
Design dashboards that help people make decisions rather than simply display data. Learn to define dashboard users, organize KPI hierarchies, apply visual design principles, create actionable views, and establish a practical review rhythm.
Data-Driven Transformation
Create a practical roadmap for embedding data into strategy, operations, and decision-making. Participants assess current maturity, prioritize high-impact use cases, define governance and capability requirements, and plan adoption across teams.
Generative AI 101
Understand how generative AI works and how to use it effectively and responsibly for business tasks. Explore leading tools, prompt fundamentals, common use cases, limitations, output verification, privacy, and practical adoption guidelines.
GenAI for Customer Analytics
Use generative AI to accelerate customer insight work from qualitative and structured data. Participants analyze reviews, survey responses, interview notes, and customer profiles to identify themes, build personas, and develop actionable recommendations.
GenAI for Everyday Work
Apply generative AI to common workplace tasks such as drafting, summarizing, planning, research, document review, and problem-solving. Participants build reusable prompts and a personal workflow for recurring work.
Analytics & AI for Marketing
Combine marketing analytics with generative AI to move faster from performance data to insight and action. Learn to interpret campaign results, diagnose funnel performance, generate hypotheses, and create optimization recommendations.
Introduction to Python
Learn the fundamentals of Python through practical data and business examples. The course introduces variables, data structures, conditions, loops, functions, file handling, and basic data analysis using commonly adopted libraries.
Introduction to SQL
Build essential SQL skills for retrieving and analyzing business data. Participants practice selecting, filtering, grouping, joining, and summarizing data using realistic customer, sales, and operational datasets.
MarTech & Automation Tools
Explore how marketing technology and automation platforms work together across customer acquisition, engagement, conversion, and retention. Participants map the current stack, identify integration gaps, and design automated customer journeys with appropriate governance.
Digital Marketing 101
Gain a practical overview of the digital marketing ecosystem and how channels work together. The course covers audience strategy, content, paid media, search, social, email, websites, funnels, and essential measurement concepts.
Facebook & Digital Ads Optimization
Plan, launch, and optimize Facebook and broader digital advertising campaigns using a performance-focused framework. Learn campaign structure, audience strategy, creative testing, budgeting, tracking, and decision-making based on results.
SEO / SEM 101
Understand how organic and paid search work together to capture customer demand. Participants learn keyword research, search intent, on-page SEO, content planning, search advertising, landing-page alignment, and performance measurement.
Omnichannel Marketing
Design connected customer experiences across online and offline touchpoints. The course focuses on customer identity, channel roles, journey continuity, data integration, personalized engagement, and measurement across the full lifecycle.
Customer Experience 101
Build a shared foundation in customer experience and understand how every interaction shapes customer perception, loyalty, and business results. Participants explore customer needs, moments of truth, experience principles, and core CX metrics.
Customer Journey Mapping
Create evidence-based customer journey maps that reveal customer goals, actions, emotions, pain points, and opportunities. Participants use research and operational information to align teams around priority improvements.
Loyalty Program Design
Design a loyalty program that creates customer value and supports profitable behavior change. Explore program objectives, value propositions, earning and redemption mechanics, tiers, benefits, personalization, economics, and performance measurement.
Design Thinking
Use a human-centered process to understand problems, generate ideas, and test solutions quickly. Participants practice empathy research, problem definition, ideation, prototyping, and testing through a real business challenge.
UX / UI Design
Learn core user experience and interface design principles for websites, applications, and digital services. The course covers user needs, information architecture, user flows, wireframes, interface hierarchy, usability, and iterative testing.
Data Storytelling & Presentation
Create clear, audience-centered presentations that convert analysis into decisions. Participants learn to structure an executive narrative, simplify slides, visualize evidence, communicate recommendations, and deliver with confidence.
E-Commerce 101
Understand the end-to-end fundamentals of building and growing an e-commerce business. Explore business models, platform selection, product assortment, customer acquisition, conversion, fulfillment, customer service, and performance measurement.
Building on Lazada & Shopee
Build and optimize a brand presence on Lazada and Shopee. Learn store setup, product listing, pricing and promotion, platform advertising, campaign participation, order operations, customer service, and seller-center analytics.
Community Learning Panels
Design and facilitate structured community learning panels that turn participant experience into shared knowledge. The course covers panel objectives, participant selection, inclusive discussion design, facilitation, insight capture, and follow-up learning activities.
Sustainability & ESG
Build a practical understanding of sustainability and environmental, social, and governance principles in a business context. Participants explore stakeholder expectations, material topics, risks and opportunities, responsible initiatives, and credible communication.
AI for Business Productivity
Build practical confidence in using generative AI for everyday business work. Participants learn how to delegate tasks to AI, improve output quality, and apply AI safely to writing, research, documentation, planning, and communication.
AI for Managers & Decision-Making
Help managers use AI as a structured thinking and communication partner. The course focuses on converting meetings, reports, risks, and business information into clear decisions, action plans, and management communication.
AI for Marketing Strategy & Content Workflow
Apply AI across the marketing workflow—from customer understanding and campaign ideation to content planning, production, repurposing, and quality control—without losing brand consistency.
AI for Sales Enablement
Build an AI-assisted sales toolkit for account research, meeting preparation, proposal writing, objection handling, and personalized follow-up. The course emphasizes faster preparation without sacrificing accuracy or client relevance.
AI-Powered Data Analysis with Excel & Google Sheets
Use AI to support data cleaning, formula creation, exploratory analysis, interpretation, and insight communication in familiar spreadsheet environments. The course is designed for business users without advanced programming skills.
AI for Operations & SOP Development
Use AI to document operational knowledge, create clear SOPs, map workflows, design checklists, and improve consistency across teams, branches, and service environments.
AI Workflow Design for Business Teams
Move beyond isolated prompts by redesigning recurring business processes as repeatable AI-assisted workflows. Participants identify where AI adds value, where human judgment is required, and how quality should be controlled.
Custom GPT & Internal AI Assistant Builder
Design, build, test, and deploy a reusable internal AI assistant using structured instructions, company knowledge, examples, and guardrails. The emphasis is on a focused business use case rather than a generic chatbot.
Responsible AI, Data Privacy & Governance
Establish the practical governance foundation required for safe business AI adoption. Participants examine privacy, hallucination, bias, copyright, accountability, and human review, then translate these risks into workable organizational guidelines.
AI Readiness & Transformation Roadmap
Help leaders identify where AI can create measurable value and convert broad ambition into a practical transformation roadmap. Teams assess readiness, prioritize use cases, define governance needs, and create a phased adoption plan.
Strategic Brand Positioning & Differentiation
Develop a compelling and defensible market position by connecting customer needs, competitive context, brand strengths, and value propositions. Participants turn strategic analysis into clear brand messaging.
Go-to-Market Strategy & Product Launch Planning
Create an integrated go-to-market plan that aligns the target market, value proposition, pricing, channels, sales enablement, communication, and launch measurement.
Integrated Marketing Campaign Planning
Plan campaigns as coordinated customer experiences rather than disconnected channel activities. Participants integrate objectives, audience insight, creative ideas, channel roles, content, timing, responsibilities, and measurement.
Content Strategy & Thought Leadership
Build a content system that creates authority, educates priority audiences, and supports commercial objectives. The course covers content pillars, editorial choices, executive thought leadership, distribution, and repurposing.
Community-Led Growth & Brand Engagement
Design a community that offers meaningful member value and supports engagement, advocacy, learning, loyalty, and business growth across online and offline touchpoints.
Creator, Influencer & User-Generated Content Marketing
Create credible creator and user-generated-content programs using clear objectives, creator selection standards, campaign briefs, content governance, usage rights, and performance metrics.
First-Party Data & Privacy-Ready Marketing
Build a customer-data strategy that creates value for customers while respecting consent, privacy, and governance requirements. Participants map data collection opportunities and design responsible activation principles.
Personalization & Customer Lifecycle Marketing
Design relevant communication and offers across acquisition, onboarding, activation, retention, repurchase, reactivation, and advocacy stages using behavioral and value-based segmentation.
Marketing ROI, Attribution & Budget Optimization
Connect marketing activities to business outcomes using a practical measurement framework. Participants learn how to select meaningful KPIs, interpret attribution carefully, compare investments, and communicate results to management.
Account-Based Marketing & Lead-Nurturing Strategy
Align marketing and sales around high-value accounts and long buying cycles. Participants define ideal customers, buying committees, account-specific messages, nurturing journeys, qualification rules, and pipeline measures.
Business Communication & Executive Presence
Communicate ideas, recommendations, and difficult messages with greater clarity, confidence, credibility, and audience awareness across meetings, presentations, and written business communication.
Critical Thinking & Structured Problem-Solving
Develop a disciplined approach to defining problems, separating evidence from assumptions, identifying root causes, comparing alternatives, and presenting defensible recommendations.
Creative Thinking & Practical Innovation
Build practical creative confidence using structured techniques for reframing challenges, generating alternatives, combining ideas, prioritizing concepts, and designing rapid experiments.
Adaptability, Resilience & Working Through Uncertainty
Strengthen the ability to remain effective during uncertainty, shifting priorities, technological change, and organizational transformation by building learning agility, emotional regulation, and practical resilience habits.
Emotional Intelligence & Empathetic Leadership
Help leaders understand and manage their own emotions while reading team needs, listening actively, creating psychological safety, and adapting communication to different people and situations.
Influencing Without Authority
Develop the ability to gain cooperation, commitment, and alignment from stakeholders without relying on formal authority. Participants build credibility, understand stakeholder interests, and plan ethical influence strategies.
Strategic Negotiation & Win-Win Problem-Solving
Prepare and conduct negotiations with clearer objectives, stronger alternatives, better questioning, disciplined concessions, and a focus on creating sustainable value for all parties.
Conflict Resolution & Difficult Conversations
Address disagreement early and constructively. Participants learn to prepare difficult conversations, manage defensiveness, listen for underlying concerns, de-escalate tension, and reach workable agreements.
Coaching, Feedback & Performance Conversations
Help managers move beyond giving instructions by using coaching questions, clear expectations, observation-based feedback, and structured follow-up to improve employee capability and accountability.
Cross-Functional Collaboration & Change Leadership
Improve collaboration across organizational boundaries while building the alignment, communication, decision rights, and engagement needed to implement change successfully.
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