Customer Data Analytics
Turn customer and transaction data into actionable insight. Explore practical methods such as customer profiling, RFM analysis, cohort analysis, retention measurement, and customer lifetime value to support targeting and relationship growth.
Duration
6–12 hours
Level
Intermediate
Course Type
Standard Course
WORKSHOP FORMAT
Onsite / Online / Hybrid
Main Business Outcome
Turn customer and transaction data into segments, retention insight, and actionable growth opportunities.
Target Audience
CRM, loyalty, marketing, customer experience, sales, e-commerce, and data teams
Learning Outcomes
- Structure customer data for analysis and identify data-quality issues.
- Build customer profiles and behavioral segments.
- Analyze retention, repeat purchase, churn, and cohort trends.
- Recommend targeted actions based on customer value and behavior.
Skills Learned
Key Topics
- Customer profiling
- RFM
- cohort analysis
- retention analysis
- CLV fundamentals
- behavioral segmentation
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