Introduction to Data Analytics
Build a practical foundation in data analytics and learn how to turn business questions into structured analysis. The course covers the analytics lifecycle, common data types, essential metrics, and basic techniques for exploring and interpreting data.
Duration
6 hours
Level
Beginner
Course Type
Standard Course
WORKSHOP FORMAT
Onsite / Online / Hybrid
Main Business Outcome
Build organization-wide data literacy and improve the quality of business questions, KPIs, and basic analysis.
Target Audience
Business professionals, junior analysts, managers, and staff who work with data but have limited analytics experience
Learning Outcomes
- Translate business questions into clear analytical objectives.
- Understand data types, data quality, and the basic analytics workflow.
- Calculate and interpret descriptive metrics and KPIs.
- Communicate simple findings and recommended actions.
Skills Learned
Key Topics
- Data literacy
- problem framing
- data preparation
- descriptive analytics
- KPI design
- insight interpretation
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