Data-Driven Marketing Strategy
Learn how to integrate customer, campaign, and commercial data into marketing planning and decision-making. Participants develop a measurable strategy that connects customer segments, objectives, channels, content, and performance indicators.
Duration
6–12 hours
Level
Intermediate
Course Type
Standard Course
WORKSHOP FORMAT
Onsite / Online / Hybrid
Main Business Outcome
Improve marketing decisions by connecting customer, campaign, and commercial data to measurable strategy.
Target Audience
Marketing managers, brand teams, CRM teams, product managers, business owners, and strategy professionals
Learning Outcomes
- Define marketing objectives and KPIs using available data.
- Identify high-value customer segments and priority opportunities.
- Design data-informed campaigns across the customer funnel.
- Build a measurement plan for continuous optimization.
Skills Learned
Key Topics
- Marketing analytics
- segmentation
- funnel strategy
- KPI setting
- campaign planning
- performance measurement
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