Integrated Marketing Campaign Planning
Plan campaigns as coordinated customer experiences rather than disconnected channel activities. Participants integrate objectives, audience insight, creative ideas, channel roles, content, timing, responsibilities, and measurement.
Duration
6–12 hours
Level
Intermediate
Course Type
Standard Course
WORKSHOP FORMAT
Onsite / Online / Hybrid
Main Business Outcome
Improve campaign alignment, execution efficiency, and measurement discipline.
Target Audience
Marketing, brand, communications, digital, media, and agency-management teams
Learning Outcomes
- Translate business goals into clear campaign objectives.
- Develop a unifying campaign concept and message.
- Assign roles to paid, owned, and earned channels.
- Build a practical campaign plan and measurement framework.
Skills Learned
Key Topics
- Objectives
- audience insight
- campaign idea
- message architecture
- channel roles
- content plan
- timeline
- RACI
- KPIs
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