Go-to-Market Strategy & Product Launch Planning
Create an integrated go-to-market plan that aligns the target market, value proposition, pricing, channels, sales enablement, communication, and launch measurement.
Duration
6–12 hours
Level
Advanced
Course Type
Advanced Course
WORKSHOP FORMAT
Onsite / Online / Hybrid
Main Business Outcome
Increase launch readiness and reduce fragmentation across commercial functions.
Target Audience
Product managers, marketing, sales, business development, channel teams, and SMEs
Learning Outcomes
- Select priority segments and early adopters.
- Define the offer and market entry strategy.
- Align marketing, sales, and channel activities.
- Build a phased launch plan with KPIs and responsibilities.
Skills Learned
Key Topics
- Market opportunity
- target segment
- offer strategy
- channel plan
- launch communications
- sales enablement
- launch KPIs
- post-launch learning
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