SEO / SEM 101
Understand how organic and paid search work together to capture customer demand. Participants learn keyword research, search intent, on-page SEO, content planning, search advertising, landing-page alignment, and performance measurement.
Duration
6 hours
Level
Beginner
Course Type
Standard Course
WORKSHOP FORMAT
Onsite / Online / Hybrid
Main Business Outcome
Help teams capture search demand through aligned organic and paid search planning.
Target Audience
Digital marketers, content teams, website owners, SMEs, e-commerce teams, and marketing beginners
Learning Outcomes
- Identify keywords and search intent across the customer journey.
- Improve basic on-page SEO and content structure.
- Plan a search advertising campaign with relevant ad groups.
- Measure search performance and recommend improvements.
Skills Learned
Key Topics
- Keyword research
- search intent
- on-page SEO
- SEM planning
- landing-page alignment
- search analytics
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