Digital Marketing 101
Gain a practical overview of the digital marketing ecosystem and how channels work together. The course covers audience strategy, content, paid media, search, social, email, websites, funnels, and essential measurement concepts.
Duration
6 hours
Level
Beginner
Course Type
Standard Course
WORKSHOP FORMAT
Onsite / Online / Hybrid
Main Business Outcome
Build a shared understanding of digital channels, audiences, funnel roles, and campaign measurement.
Target Audience
Marketing beginners, SMEs, business owners, sales teams, and professionals moving into digital roles
Learning Outcomes
- Explain the role of major digital marketing channels.
- Define target audiences, objectives, and customer-funnel stages.
- Select suitable channel and content strategies.
- Build a basic digital marketing plan with KPIs.
Skills Learned
Key Topics
- Digital marketing fundamentals
- audience targeting
- funnel planning
- channel strategy
- content planning
- measurement
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