Omnichannel Marketing
Design connected customer experiences across online and offline touchpoints. The course focuses on customer identity, channel roles, journey continuity, data integration, personalized engagement, and measurement across the full lifecycle.
Duration
6–12 hours
Level
Intermediate
Course Type
Standard Course
WORKSHOP FORMAT
Onsite / Online / Hybrid
Main Business Outcome
Create more connected customer experiences by clarifying the role of each online and offline channel.
Target Audience
Marketing, CRM, retail, e-commerce, customer experience, product, and channel management teams
Learning Outcomes
- Map customer journeys across physical and digital channels.
- Define the role of each channel by journey stage.
- Identify data and integration requirements for continuity.
- Design an omnichannel campaign and measurement framework.
Skills Learned
Key Topics
- Omnichannel strategy
- journey orchestration
- channel planning
- customer identity
- personalization
- integrated measurement
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