Facebook & Digital Ads Optimization
Plan, launch, and optimize Facebook and broader digital advertising campaigns using a performance-focused framework. Learn campaign structure, audience strategy, creative testing, budgeting, tracking, and decision-making based on results.
Duration
12 hours
Level
Intermediate
Course Type
Standard Course
WORKSHOP FORMAT
Onsite / Online / Hybrid
Main Business Outcome
Improve paid-media efficiency through stronger campaign structure, targeting, creative testing, and optimization routines.
Target Audience
Digital marketers, media buyers, SMEs, agencies, e-commerce teams, and campaign managers
Learning Outcomes
- Select campaign objectives and structure ads appropriately.
- Build audience, creative, and placement strategies.
- Interpret reach, CTR, CPC, CPA, ROAS, and conversion metrics.
- Design an optimization and A/B testing plan.
Skills Learned
Key Topics
- Paid media planning
- Meta Ads fundamentals
- audience targeting
- creative testing
- campaign metrics
- optimization
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