Analytics & AI for Marketing
Combine marketing analytics with generative AI to move faster from performance data to insight and action. Learn to interpret campaign results, diagnose funnel performance, generate hypotheses, and create optimization recommendations.
Duration
6–12 hours
Level
Intermediate
Course Type
Standard Course
WORKSHOP FORMAT
Onsite / Online / Hybrid
Main Business Outcome
Help marketing teams interpret performance data, generate hypotheses, and translate insight into campaign improvements.
Target Audience
Digital marketers, campaign teams, CRM teams, brand managers, e-commerce teams, and marketing analysts
Learning Outcomes
- Define meaningful campaign, channel, and funnel metrics.
- Use AI to interpret trends and investigate performance gaps.
- Generate and prioritize optimization hypotheses.
- Produce clear performance narratives and action plans.
Skills Learned
Key Topics
- Marketing analytics
- funnel analysis
- AI-assisted insight
- hypothesis generation
- campaign optimization
- performance reporting
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