GenAI for Customer Analytics
Use generative AI to accelerate customer insight work from qualitative and structured data. Participants analyze reviews, survey responses, interview notes, and customer profiles to identify themes, build personas, and develop actionable recommendations.
Duration
6–12 hours
Level
Intermediate
Course Type
Standard Course
WORKSHOP FORMAT
Onsite / Online / Hybrid
Main Business Outcome
Accelerate customer insight work and convert qualitative or structured customer information into usable personas and recommendations.
Target Audience
Marketing, CRM, CX, research, product, sales, and customer analytics teams
Learning Outcomes
- Prepare customer data and context for responsible AI analysis.
- Identify themes, sentiment, pain points, and emerging needs.
- Create evidence-based personas and segment hypotheses.
- Turn customer insights into marketing and experience actions.
Skills Learned
Key Topics
- AI-assisted analysis
- qualitative coding
- sentiment analysis
- persona development
- customer insight
- recommendation writing
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