AI for Marketing Strategy & Content Workflow
Apply AI across the marketing workflow—from customer understanding and campaign ideation to content planning, production, repurposing, and quality control—without losing brand consistency.
Duration
6–12 hours
Level
Intermediate
Course Type
Standard Course
WORKSHOP FORMAT
Onsite / Online / Hybrid
Main Business Outcome
Accelerate campaign and content production while improving strategic and brand consistency.
Target Audience
Marketing teams, brand managers, content teams, communications teams, and SMEs
Learning Outcomes
- Develop customer personas and campaign concepts with AI.
- Build a structured content production workflow.
- Repurpose core ideas across channels efficiently.
- Create brand-aligned prompts and review criteria.
Skills Learned
Key Topics
- Customer personas
- campaign briefs
- content pillars
- channel adaptation
- prompt libraries
- content quality and brand review
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