First-Party Data & Privacy-Ready Marketing
Build a customer-data strategy that creates value for customers while respecting consent, privacy, and governance requirements. Participants map data collection opportunities and design responsible activation principles.
Duration
6–12 hours
Level
Advanced
Course Type
Advanced Course
WORKSHOP FORMAT
Onsite / Online / Hybrid
Main Business Outcome
Strengthen customer trust and marketing resilience through responsible first-party data capabilities.
Target Audience
Marketing, CRM, customer experience, data, legal, compliance, and digital product teams
Learning Outcomes
- Distinguish first-, second-, and third-party data roles.
- Design a fair customer value exchange for data collection.
- Map consent and preference touchpoints.
- Create a privacy-conscious activation roadmap.
Skills Learned
Key Topics
- Data landscape
- value exchange
- collection touchpoints
- consent
- preference centers
- privacy-aware segmentation
- governance
- maturity roadmap
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