MarTech & Automation Tools
Explore how marketing technology and automation platforms work together across customer acquisition, engagement, conversion, and retention. Participants map the current stack, identify integration gaps, and design automated customer journeys with appropriate governance.
Duration
6–12 hours
Level
Advanced
Course Type
Advanced Course
WORKSHOP FORMAT
Onsite / Online / Hybrid
Main Business Outcome
Clarify the marketing technology ecosystem and design more connected, governed customer journeys.
Target Audience
Marketing operations, CRM, digital marketing, e-commerce, product, technology, and transformation teams
Learning Outcomes
- Map the MarTech ecosystem and clarify the role of each platform.
- Design automated journeys using triggers, conditions, and actions.
- Identify data, integration, consent, and measurement requirements.
- Create a prioritized MarTech improvement roadmap.
Skills Learned
Key Topics
- MarTech architecture
- marketing automation
- CRM/CDP concepts
- journey orchestration
- integration planning
- data governance
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