Loyalty Program Design
Design a loyalty program that creates customer value and supports profitable behavior change. Explore program objectives, value propositions, earning and redemption mechanics, tiers, benefits, personalization, economics, and performance measurement.
Duration
6–12 hours
Level
Intermediate
Course Type
Standard Course
WORKSHOP FORMAT
Onsite / Online / Hybrid
Main Business Outcome
Design a loyalty proposition that changes priority customer behavior while supporting sustainable commercial value.
Target Audience
CRM, loyalty, marketing, retail, e-commerce, customer experience, and commercial strategy teams
Learning Outcomes
- Define loyalty objectives, target behaviors, and member segments.
- Design relevant rewards, benefits, tiers, and engagement mechanics.
- Evaluate program economics, liabilities, and operational requirements.
- Build a loyalty measurement and optimization framework.
Skills Learned
Key Topics
- Loyalty strategy
- member segmentation
- reward mechanics
- tier design
- program economics
- loyalty analytics
Related Courses
Digital Marketing 101
Gain a practical overview of the digital marketing ecosystem and how channels work together. The course covers audience strategy, content, paid media, search, social, email, websites, funnels, and essential measurement concepts.
Facebook & Digital Ads Optimization
Plan, launch, and optimize Facebook and broader digital advertising campaigns using a performance-focused framework. Learn campaign structure, audience strategy, creative testing, budgeting, tracking, and decision-making based on results.
SEO / SEM 101
Understand how organic and paid search work together to capture customer demand. Participants learn keyword research, search intent, on-page SEO, content planning, search advertising, landing-page alignment, and performance measurement.