Course Catalogue
Explore Empathise's full portfolio of practical AI, marketing, data, and soft-skills courses — built for businesses that want capability, not just theory.
Showing 18 of 18 courses
Data-Driven Marketing Strategy
Learn how to integrate customer, campaign, and commercial data into marketing planning and decision-making. Participants develop a measurable strategy that connects customer segments, objectives, channels, content, and performance indicators.
Generative AI 101
Understand how generative AI works and how to use it effectively and responsibly for business tasks. Explore leading tools, prompt fundamentals, common use cases, limitations, output verification, privacy, and practical adoption guidelines.
GenAI for Customer Analytics
Use generative AI to accelerate customer insight work from qualitative and structured data. Participants analyze reviews, survey responses, interview notes, and customer profiles to identify themes, build personas, and develop actionable recommendations.
GenAI for Everyday Work
Apply generative AI to common workplace tasks such as drafting, summarizing, planning, research, document review, and problem-solving. Participants build reusable prompts and a personal workflow for recurring work.
Design Thinking
Use a human-centered process to understand problems, generate ideas, and test solutions quickly. Participants practice empathy research, problem definition, ideation, prototyping, and testing through a real business challenge.
UX / UI Design
Learn core user experience and interface design principles for websites, applications, and digital services. The course covers user needs, information architecture, user flows, wireframes, interface hierarchy, usability, and iterative testing.
E-Commerce 101
Understand the end-to-end fundamentals of building and growing an e-commerce business. Explore business models, platform selection, product assortment, customer acquisition, conversion, fulfillment, customer service, and performance measurement.
AI for Sales Enablement
Build an AI-assisted sales toolkit for account research, meeting preparation, proposal writing, objection handling, and personalized follow-up. The course emphasizes faster preparation without sacrificing accuracy or client relevance.
AI-Powered Data Analysis with Excel & Google Sheets
Use AI to support data cleaning, formula creation, exploratory analysis, interpretation, and insight communication in familiar spreadsheet environments. The course is designed for business users without advanced programming skills.
AI Workflow Design for Business Teams
Move beyond isolated prompts by redesigning recurring business processes as repeatable AI-assisted workflows. Participants identify where AI adds value, where human judgment is required, and how quality should be controlled.
Content Strategy & Thought Leadership
Build a content system that creates authority, educates priority audiences, and supports commercial objectives. The course covers content pillars, editorial choices, executive thought leadership, distribution, and repurposing.
Creator, Influencer & User-Generated Content Marketing
Create credible creator and user-generated-content programs using clear objectives, creator selection standards, campaign briefs, content governance, usage rights, and performance metrics.
Personalization & Customer Lifecycle Marketing
Design relevant communication and offers across acquisition, onboarding, activation, retention, repurchase, reactivation, and advocacy stages using behavioral and value-based segmentation.
Marketing ROI, Attribution & Budget Optimization
Connect marketing activities to business outcomes using a practical measurement framework. Participants learn how to select meaningful KPIs, interpret attribution carefully, compare investments, and communicate results to management.
Business Communication & Executive Presence
Communicate ideas, recommendations, and difficult messages with greater clarity, confidence, credibility, and audience awareness across meetings, presentations, and written business communication.
Critical Thinking & Structured Problem-Solving
Develop a disciplined approach to defining problems, separating evidence from assumptions, identifying root causes, comparing alternatives, and presenting defensible recommendations.
Creative Thinking & Practical Innovation
Build practical creative confidence using structured techniques for reframing challenges, generating alternatives, combining ideas, prioritizing concepts, and designing rapid experiments.
Adaptability, Resilience & Working Through Uncertainty
Strengthen the ability to remain effective during uncertainty, shifting priorities, technological change, and organizational transformation by building learning agility, emotional regulation, and practical resilience habits.
Not sure where to start?
Tell us about your team and we'll recommend a learning path.
Get a recommendation