Course Catalogue
Explore Empathise's full portfolio of practical AI, marketing, data, and soft-skills courses — built for businesses that want capability, not just theory.
Showing 30 of 30 courses
Data-Driven Marketing Strategy
Learn how to integrate customer, campaign, and commercial data into marketing planning and decision-making. Participants develop a measurable strategy that connects customer segments, objectives, channels, content, and performance indicators.
Customer Data Analytics
Turn customer and transaction data into actionable insight. Explore practical methods such as customer profiling, RFM analysis, cohort analysis, retention measurement, and customer lifetime value to support targeting and relationship growth.
Generative AI 101
Understand how generative AI works and how to use it effectively and responsibly for business tasks. Explore leading tools, prompt fundamentals, common use cases, limitations, output verification, privacy, and practical adoption guidelines.
GenAI for Customer Analytics
Use generative AI to accelerate customer insight work from qualitative and structured data. Participants analyze reviews, survey responses, interview notes, and customer profiles to identify themes, build personas, and develop actionable recommendations.
GenAI for Everyday Work
Apply generative AI to common workplace tasks such as drafting, summarizing, planning, research, document review, and problem-solving. Participants build reusable prompts and a personal workflow for recurring work.
Analytics & AI for Marketing
Combine marketing analytics with generative AI to move faster from performance data to insight and action. Learn to interpret campaign results, diagnose funnel performance, generate hypotheses, and create optimization recommendations.
Introduction to Python
Learn the fundamentals of Python through practical data and business examples. The course introduces variables, data structures, conditions, loops, functions, file handling, and basic data analysis using commonly adopted libraries.
MarTech & Automation Tools
Explore how marketing technology and automation platforms work together across customer acquisition, engagement, conversion, and retention. Participants map the current stack, identify integration gaps, and design automated customer journeys with appropriate governance.
Design Thinking
Use a human-centered process to understand problems, generate ideas, and test solutions quickly. Participants practice empathy research, problem definition, ideation, prototyping, and testing through a real business challenge.
UX / UI Design
Learn core user experience and interface design principles for websites, applications, and digital services. The course covers user needs, information architecture, user flows, wireframes, interface hierarchy, usability, and iterative testing.
E-Commerce 101
Understand the end-to-end fundamentals of building and growing an e-commerce business. Explore business models, platform selection, product assortment, customer acquisition, conversion, fulfillment, customer service, and performance measurement.
Building on Lazada & Shopee
Build and optimize a brand presence on Lazada and Shopee. Learn store setup, product listing, pricing and promotion, platform advertising, campaign participation, order operations, customer service, and seller-center analytics.
Community Learning Panels
Design and facilitate structured community learning panels that turn participant experience into shared knowledge. The course covers panel objectives, participant selection, inclusive discussion design, facilitation, insight capture, and follow-up learning activities.
Sustainability & ESG
Build a practical understanding of sustainability and environmental, social, and governance principles in a business context. Participants explore stakeholder expectations, material topics, risks and opportunities, responsible initiatives, and credible communication.
AI for Managers & Decision-Making
Help managers use AI as a structured thinking and communication partner. The course focuses on converting meetings, reports, risks, and business information into clear decisions, action plans, and management communication.
AI-Powered Data Analysis with Excel & Google Sheets
Use AI to support data cleaning, formula creation, exploratory analysis, interpretation, and insight communication in familiar spreadsheet environments. The course is designed for business users without advanced programming skills.
Strategic Brand Positioning & Differentiation
Develop a compelling and defensible market position by connecting customer needs, competitive context, brand strengths, and value propositions. Participants turn strategic analysis into clear brand messaging.
Go-to-Market Strategy & Product Launch Planning
Create an integrated go-to-market plan that aligns the target market, value proposition, pricing, channels, sales enablement, communication, and launch measurement.
Integrated Marketing Campaign Planning
Plan campaigns as coordinated customer experiences rather than disconnected channel activities. Participants integrate objectives, audience insight, creative ideas, channel roles, content, timing, responsibilities, and measurement.
Content Strategy & Thought Leadership
Build a content system that creates authority, educates priority audiences, and supports commercial objectives. The course covers content pillars, editorial choices, executive thought leadership, distribution, and repurposing.
Community-Led Growth & Brand Engagement
Design a community that offers meaningful member value and supports engagement, advocacy, learning, loyalty, and business growth across online and offline touchpoints.
Creator, Influencer & User-Generated Content Marketing
Create credible creator and user-generated-content programs using clear objectives, creator selection standards, campaign briefs, content governance, usage rights, and performance metrics.
First-Party Data & Privacy-Ready Marketing
Build a customer-data strategy that creates value for customers while respecting consent, privacy, and governance requirements. Participants map data collection opportunities and design responsible activation principles.
Personalization & Customer Lifecycle Marketing
Design relevant communication and offers across acquisition, onboarding, activation, retention, repurchase, reactivation, and advocacy stages using behavioral and value-based segmentation.
Marketing ROI, Attribution & Budget Optimization
Connect marketing activities to business outcomes using a practical measurement framework. Participants learn how to select meaningful KPIs, interpret attribution carefully, compare investments, and communicate results to management.
Account-Based Marketing & Lead-Nurturing Strategy
Align marketing and sales around high-value accounts and long buying cycles. Participants define ideal customers, buying committees, account-specific messages, nurturing journeys, qualification rules, and pipeline measures.
Business Communication & Executive Presence
Communicate ideas, recommendations, and difficult messages with greater clarity, confidence, credibility, and audience awareness across meetings, presentations, and written business communication.
Critical Thinking & Structured Problem-Solving
Develop a disciplined approach to defining problems, separating evidence from assumptions, identifying root causes, comparing alternatives, and presenting defensible recommendations.
Creative Thinking & Practical Innovation
Build practical creative confidence using structured techniques for reframing challenges, generating alternatives, combining ideas, prioritizing concepts, and designing rapid experiments.
Adaptability, Resilience & Working Through Uncertainty
Strengthen the ability to remain effective during uncertainty, shifting priorities, technological change, and organizational transformation by building learning agility, emotional regulation, and practical resilience habits.
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